If we wait for the moment when everything, absolutely everything is ready, we shall never begin. –Ivan Turbenev
1) More time
This is the first time you’ve been entirely free and completely in control of your own destiny. Take advantage of that! You’ll have more time to grow your client base, make genuine connections with industry professionals and further educate yourself (yes, even after graduation) on how in the world you’re supposed to own your own business.After all, the real learning doesn’t come until you’re out of the classroom.
2) Not As Many Financial Obligations
A mortgage? Kids? A Labrador retriever? Chances are you don’t have them in your 20’s and that’s okay. Now is the time to be unreservedly selfish with your money. You know the saying, “It takes money to make money?” You can start a business on a budget, but it becomes increasingly difficult as you get older and begin to acquire more expenses. Stash some of that grad money away and use it towards an incredible web designer, a kickass copywriter and a small budget for marketing. You may not be able to afford lavish meals at expensive restaurants but that’s not what your twenties are about. Go grab a beer at a dive bar like the rest of us, save money by calling it an early night, and go home and work on your website until your roommate stumbles in at 2am.
3) Less Responsibility
While we’re on the subject of being selfish with your money, let’s move this a step further and establish that you have less responsibility. Period. Launching a start-up is hard work and chances are, you’ll have late nights in your home office eating microwaved Chinese food for dinner and listening to Spotify while trying to figure out a tricky tax situation. Use these years to get the groundwork laid out and hit the pavement running with your business—you’ll be happy in your 30’s and 40’s when you can breathe a sigh of relief that you aren’t living in a 4th story walk-up.
4) Ability to Think Innovatively
You’re young and want to change the world; naivete is still instilled in most of us and that is a great feeling! Take it and run. Since you haven’t been burdened with others’ jaded beliefs about the world and your industry, you’ll be more able to look from the outside in and see the flaws that those older than you may not have noticed. The best part? You’ll be able to offer solutions to those flaws, create techniques to better your customers’ experience and in the end, make a more profitable business for yourself.
5) You Have Time to Completely and Utterly Fail
It’s liberating to know (really no matter what age you’re at) that you can fall down a few (hundred) times and continue to rise and become a more distinct version of the person you were meant to become. And in this case, establish the business you were destined to create. Take the words of George A. Custer to heart as you move forward, “It’s not how many times you get knocked down that count, it’s how many times you get back up.”
Kayli Schattner is an online image consultant, avid lifestyle blogger and college student. She is the one-woman powerhouse behind The Passion Punch, an online PR business that manages the online image of various startups, small businesses, and Internet personalities. She also uses her blog Kayli Wanders to detail her adventures in travel, beauty, decorating, and cooking, while encouraging others to better themselves. Ultimately, Kayli’s work aims to help people squeeze every drop of goodness they can out of life. Kayli expects to graduate from Arizona State University in 2016 with a Bachelors Degree in Communication and a minor in Public Relations. When she is not advising small businesses or writing about her travels, Kayli loves to take walks in the woods and sip on blueberry tea.